08 Apr Behind the Brand: Majestic Casual
If you haven’t heard of Majestic Casual yet, we would advise you check it out right now. Founded in 2011, Majestic Casual is like SBTV for the indie crowd, showcasing the best new electronic music through the medium of YouTube, claiming to be “one of the first audiovisual blogs” on the popular video upload site. To this date, the YouTube channel has over 1.5 million subscribers.
Majestic Casual, which originates from Germany, has garnered something of a cult following over the years, and it’s easy to see why – the site acts as a platform, promoting artists and new remixes in a such a way that is effective yet achingly simple; pulling an image from the web — usually the sort of sexually-charged image that gets loads of reblogs on Tumblr but, well, they do say that sex sells — and using it as a visual backdrop for some seriously dreamy beats, be they chillout, experimental, house, pop, indie or hip-hop. The result? Thousands (if not millions) of views, and free publicity for musicians, as well the opportunity to reach out to people who would not usually listen to your certain genre of music.
Some of the most successful artists the platform has promoted over the years include Cyril Hahn, Julio Bashmore, Perseus, Viceroy and Amtrac, and these, amongst others, performed on the Majestic Casual Stage at Miami’s Ultra Music Festival this march. You know you’re successful when you’ve got your own stage at a festival, and this is something the people behind Majestic Casual are taking in their stride as they are currently in the process of securing similar gigs at music festivals this summer – watch this space. On May 16th, the first Majestic Casual public showcase will come to London’s Village Underground, presenting Leeds duo Snakehips, but tickets have long been sold out.
If you’ve still don’t really understand what Majestic Casual is all about, perhaps the following videos will give you a better idea…
Majestic Casual’s debut compilation, Chapter I, which contains some of their most popular tracks from artists like SBTRKT and Bondax, was released in November 2013.
Written by Grace Howard.